Michelle Senger Joins Answer BMX

Meet Our New Global Sales Director

ANSWER BMX is excited to announce the addition of Michelle Senger to their business department as their new Global Sales Director. Senger joins ANSWER BMX after spending the prior eight years achieving sales and BMX race industry success with both Vigor Sports Inc and more recently, Cycle Groups Inc. Recently Senger was named one of the 50 Most Influential Women in the Cycling Industry by Bicycle Retailer magazine. Senger is no stranger to success and achievement outside of the office and on the race track, collecting multiple State, ROC, and NAG championship titles in recent years. Michelle’s experience in the office and on the track make her a valuable acquisition and key ingredient in ANSWER BMX’s business expansion plans for the future.

Said Senger on her new role, “I am honored to join John Sawyer and Ryan Birk at ANSWER BMX as Director of Global Sales. With each of our unique skills and expertise coming together as one solid team. I can only get excited to think off all this will create and accomplish striving forward. It’s not often that one’s life is blessed by working in a field they are so passionate about. With each step along the way I have had the ability to not only grow in the Bicycle Industry but also enjoy playing in it and sharing it with my children. All of it leading me to this new path of being a part of ANSWER BMX with my career and again personally racing.”

Senger went on to say, “This new roll for me is bitter sweet when it comes to my personal racing sponsors. I am very excited to be moving forward and supported by ANSWER BMX and Ssquared, but can’t go without saying thank you to my sponsors who have supported me over the years. Some being almost 15 years strong. Thank you to Toby Henderson and Michael Gamstetter at BOX And Promax Components, Ray Hudson at

FLY Racing Products, and Trevor Gay and the crew at DK Bicycles. You have all gone out if your way in providing me with your top of the line products and ride gear. Your support over the years has assisted me in earning several titles, the last being another National Age Group #1 title. I can’t thank you all enough for all you have done for me.”

ANSWER BMX VP Ryan Birk stated, “Michelle joining our family at ANSWER BMX is tremendous news for several reasons. Not only does she bring extensive BMX race sales experience and customer relationships with her, but she also possesses an incredibly strong work ethic and personal integrity that make her a rare and valuable asset to any company. I’m thrilled and honored that she has chosen to join our family and help ANSWER BMX achieve even greater success in the market. And having her on the west coast allows us to offer our customers even more access for service and personal interaction in today’s demanding market.” President John Sawyer added, “ We are all very excited about Michelle coming on board. Her years of experience and love for the sport make her a perfect fit to our brand, not to mention she’s been like family to us for years. She likes to work hard and play hard which is what we’re all about over here. We have a lot of new things in the works and adding her to the team is one of those key pieces of the puzzle that we are working on.”

As the new Global Sales Director Senger will use her experience and talents to help ANSWER BMX grow their domestic and international distribution channels as well as strengthen their existing dealer networks and valued customer relationships. Senger will begin work immediately and can be reached via email at michelle@answerbmx.com